Background 
 With the global economic integration, the development of international business competition, marketing has become the "leading." The level of corporate marketing operations depends on the quality of the marketing team; now, marketing has become much-needed talent on scarce resources, outstanding marketing and management personnel were constrained by the lack of enterprise development is the first bottleneck. 
 Information on the national job market showed that the demand for talent in Marketing has been ranked first in the number of parts of recruitment. According to China Youth Online's "2005 Index of the top ten of the best workplace," the information published in that company's most senior marketing talent is hard to find management personnel, many well-known companies employ millions of hard salary director of marketing. 
 Market of 8000 million employees, of which about 80% without systematic training. Marketing personnel to gradually incorporated into professional training and use of standardized management of the track, the process of promoting professional marketing team, and improving the marketing skills and market competitiveness, China Marketing Association and the National Examination Center of Ministry of Education jointly launched the "China market Marketing Certificate Examination "work. And to authorize the certification of China Beijing Marketing Management Center is responsible for Beijing's certification training and other related regional issues.